As eagerly anticipated as our hugely successful online boutique, the new label - Laura J London - will encompass all that is
true to the Lollipop London brand.

Working in conjunction with shoe designer Rachele Davies, this striking new label combines style and femininity through bold
use of colour and silhouettes.

With such a vast understanding of the
footwear industry, this fresh brand is set to
light up the world of fashion in 2009.

Already a firm favourite with all the glossies
and broadsheet newspapers, Lollipop London has already gained the trust of press and customers around the world, so launching the Laura J London collection seems almost like the most natural next step.

Launching at the London boutique in August 2008 and at wholesale for
Summer 2009. The collection will be showing at Pure London on the
3rd, 4th and 5th August 2008 -
Stand Fo36.